I graduated High School in 1966,
six years into my life as a surfer.
'66 was the year Nat Young won the
world contest in San Diego . A
picture of him surfing is on the cover of Volume 7 number 6 of Surfer Magazine
that year. That's the seventh year
Surfer had been in print and at that point was a Bi monthly publication having
graduated from a Quarterly at it's start.
Flipping through that issue the
ads for surfboards counted 10 full page, 1 double page and 1 half page ad. There were of few smaller page ads as well,
the larger ads were from Hobie, Dewey Weber, Morey Pope, Jacobs, Con, Greg
Noll, Hansen, Bing, Dave Sweet, Rick, Harbour and Gordon & Smith.
Interesting.... The Dave Sweet ad top line of copy said "$130.00 buys a
new 9'6" Dave Sweet".
As a kid thumbing through Surfer
magazine was a big deal. Seeing pictures of team riders and pictures of the
latest iterations of foam and fiberglass, dreams and fantasies racing through
your thoughts. Or having the chance to visit one of the surf shops.... that was a big prize.
There were the Santa Monica shops,
the South Bay
shops, Seal Beach , Dana
Point and further south Gordon and
Smith in San Diego .
I don't remember why the family
took the long drive to San Diego
one time. What I do remember was when we started heading home. Just as we started driving
through San Diego on the freeway I
happened to look out the window at just the right time to see a large Gordon
and Smith surfboard label on the side of a building off the highway. My eyes
fixated on what I saw, head turning as we passed until I couldn't see it any
more. There it was, the place where Gordon and Smith surfboards were made. All the elements, the moon the stars had aligned and I got the chance to see that magical place. even though it was just in passing, didn't matter.
The
drive to San Diego was 3 hours
long, and we were just getting started on the 3 hours back. But I was in
heaven, seeing that building and sign.... made every minute worth while. The
image of what I saw... still there even after some 50 years.
Of those 12 names listed above,
the pioneers and founders of the surf industry, six of them are no longer with
us. The latest one, Larry Gordon of Gordon and Smith, passed on the first day of the new year. Sad another
gone, R.I.P. Mr. Gordon.
Surfer Magazine Vol. 7 No.6 Gordon and Smith ad.