What happened in the 70’s ?
At the turn on the 60’s decade surfing seemed to be over it’s first commercial stage…. If you consider the sixties surfing thing as commercial. There were a couple clothing companies like Hang Ten and wet suit companies, nothing like today though. But, there was the Hollywood surf thing in the sixties like Beach Blanket…. something and the TV show Gidget in the sixties.
By the turn of the decade the big surfboard labels had lost their appeal in the industry and small local builders became the place to buy surfboards. Starting in the early seventies surfing seemed to be much more a grass roots or underground type of pursuit. The contest thing had no real traction as surfers became more interested in a non establishment going your own way thing.
The art of making surfboards may have gotten it’s start in the 70’s as the whole mass produced make as many surfboards as you can thing of the big labels in the sixties was replaced with the small board builder. Builders had more time to focus on design and crafting something their heart was into. If you find an old 70’s board you will see some of that craftsmanship. Color laminations and swirls or abstracts, as well as some pretty amazing resin pin line work.
Surfing certainly continued to advance. Surfers every where were still pushing performance boundaries but it was pretty much kept at the local level. There was the localism factor too. Certain places were known to have a local contingent of hard core locals only types that would make things unpleasant for unfamiliar faces in their lineup. I knew of one spot I wouldn’t surf in my home town even though I was a local.
Surfing was a quiet thing during the 70’s. But in the last couple years of the decade things began to change. Surfboard design was moving sum what slow with no real significant notice through most of the seventies. Sure there was the twin fin but it didn’t take over that much, there were still more single fins in the water than twins.
But at the end of the decade surfboard design changed radically and to this day has never looked back… well maybe just a little. What happened? The three fin Thruster.
D.R.
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